One term you start to notice the more you listen to kpop is “CF” which stands for “commercial film.” This is beyond a mere commercial–sometimes it includes songs (and choreography!) written specifically to market a brand or new release. And the greatest CF in kpop is now ten years old–BigBang and 2NE1’s “Lollipop.”
To unveil the release of a new cellphone (or something–it doesn’t appear in the music video), LG tapped into boy group BigBang and as-of-then undebuted girl group 2NE1, both artists under YG’s label. They put them in eye-catching outfits and ridiculous hair styles, and then viciously puked rainbows all over their film set.
I really can’t underestimate the power this song had over me. I’m sure my friend and then-roommate Timmy can tell you just how sick of the song he got.
I’m just going to let this one speak for itself.