The Latest South Korean Craze: Pokémon Bread

a package of Pokemon bread featuring a blue tadpole creature named Poliwag

“Teacher, you must wait. And wait. And waaaaaiiitttt.”

Apparently you have to wait a very long time in order to get your hands on the elusive Pokémon bread that’s been a craze in South Korea for the past two months. I’ve gone into a convenience store where the clerk was still putting away deliveries and the Pokémon bread had already been purchased by someone watching the store like a hawk.

Somehow these kids are still managing to get their hands on the bread, though, as numerous kids have come up to me to show off their Pokémon sticker, the real reason why the bread has made such a big comeback.

a sign on the door of a 7-Eleven stating that there isn’t any Pokemon bread, complete with a Pikachu, Squirtle, and Ditto illustrations

Today I was stopped by a sign posted on the door of a Mini-Stop that had a Pikachu illustration, but when I read the sign, it had nothing to do with Pokémon and was advertising a combo set you could now buy. Clever.

Edit: Baskin Robbins now has a Pokémon ice cream.